Social Media Integral to Small Business Success

Apr 21, 2011

Small businesses owners who invest significant time into social media for local marketing are reaping the rewards, according to the 2011 Social Media Marketing Industry Report put together by Michael Stelzner of Social Media Examiner. As Small Business Trends explains, the poll of 3,342 business owners revealed that small businesses invested in social media benefited from increased brand awareness, traffic, improved search rankings and new business partnerships.

But to benefit from social media, you need to spend time there. Unequivocally, the numbers showed that the business that invests more time in social media sees more results. These relationships take time to work up, which translates to investing many hours per week, over a long stretch of time, to see social media’s true benefit. For example, the survey found that 52 percent of marketers who spent 6 hours a week engaging in social media saw lead generation benefits and that 45 percent of marketers who have been in social media for 12 months or less created new partnerships as a result of their interactions. If you’re looking to justify your social media time, those seem like pretty good numbers to know.

Read more about the benefits of social media for small businesses.

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