• John Rowbotham, the president of Pro-Elite Strength Systems.
    Photo credit: Mark Trent
  • Gym equipment is designed and manufactured on-site.
    Photo credit: Mark Trent
  • The company employs more than 2 dozen people at its Salt Lake City headquarters.
    Photo credit: Mark Trent
  • A welder works at the Salt Lake City manufacturing facility.
    Photo credit: Mark Trent
  • The equipment that is made is then sold directly to wholesale customers and schools and fitness centers.
    Photo credit: Mark Trent
  • There are multiple stages to the manufacturing process.
    Photo credit: Mark Trent
  • Photo credit: Mark Trent
  • A Pro-Elite employee works solely on the gym equipment's cushions.
    Photo credit: Mark Trent
  • The exterior of the company's manufacturing facility.
    Photo credit: Mark Trent
  • A welder at work.
    Photo credit: Mark Trent
  • All equipment goes through a thorough QA process.
    Photo credit: Mark Trent

Sports Equipment, With a "Made in Salt Lake City" Label

Oct 10, 2014

As we’ve noted time and again, manufacturing is an incredibly important component of the U.S. economy. 

Manufacturing also serves as an integral part of the local economy in Salt Lake City, Utah. Among the many manufacturers located in the city is Pro-Elite Strength Systems. Family owned and operated, the company designs and manufactures gym and athletic equipment that is then sold to schools, gyms, and other workout facilities.

At the heart of the company’s success is John Rowbotham, Pro-Elite’s president. A former college football player, Rowbotham has parlayed his love of sports and fitness to his career, running both the business and manufacturing sides of the business from the company’s headquarters in the Utah city.

We visited the company on a recent trip to Salt Lake City and documented how the gym equipment is made.