Survey: Generation Y Most Favorable Toward Business

Nov 22, 2011

Doug Pinkham, President of the Public Affairs Council, pulled out some interesting nuggets from their Public Affairs Pulse survey about how certain demographics view American business.

Favorability GraphMore than 60% of Americans have a favorable view of major companies, and 90% have a favorable view of small businesses. Those numbers stand high above the 35% favorability rate of the federal government.

To break it down a bit by age, the group most favorable toward major companies is Generation Y (age 18-34) with 71%. The slightly older Generation X (age 35-46) is similarly favorable toward big companies. Baby Boomers (age 47-65) are less favorable toward major companies (54%).

When it seems the public has less trust in many American institutions, they still see American business in a positive light.


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